The authors of Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes presented a talk at the library as part of the Concord Festival of Authors. When I arrived, I saw some ruby-slipper sugar cookies left over from the previous day's Wizard of Oz party (where Gregory Maguire signed my old copy of Wicked and asked Summer, who was wearing her Dorothy costume, "Where did you ever find that dress?" She replied earnestly, "T.J. Maxx!"). I thought a fancy red high-heeled shoe was a weird cookie to have at a talk about the over-girly-girl-ization of our kids. I was wrong.
I went to the talk because, as you know if you read me regularly, I'm conflicted about the whole Disney Princess thing. I never played with dolls or watched any Disney movies when I was a kid--I thought they were cheesey. Now, the DPs are the most inescapable force on the planet, with the possible exception of Microsoft Internet Explorer, and there isn't a toy or kid-related hygiene product you can name that is not available with a smiling Belle, Sleeping Beauty, or Jasmine stamped on it. Summer loves every single one of them. We have plastic bowls, foaming hand soap, toothbrushes, toothpaste, a swimsuit, a nightgown, Chap-Stick--and lets not even talk about the Pull-Ups. I never want the kids to have characters on their sneakers, jackets, or other big ticket items--though Jeff did bring home a DP bicycle from Wal-Mart. We watch the movies all the time and let me tell you, Cinderella is not the worst role model Summer could choose. But we know families who have banned the DPs from their houses. I wondered: is it so bad to have the DPs around? Why am I so ambivalent about them myself?
For Packaging Girlhood, the authors, two psychology professors, looked at toys, television shows and movies, magazines, music, and clothes targeted at girls from preschool to high school. They found a lot of pink and a lot of fake choice. Marketers pretend that being a girl is about choices, but the choices are not sports, goth culture, and aerospace engineering, the choices are, do you want these sneakers in pink or purple, or this lip gloss in strawberry or orange cream? The authors found that almost all the characters on cereal boxes are boys. In books and in movies, girls get makeovers while boys go on journeys. The sole exception: The Wizard of Oz. Bring on the sugar cookies! Even great characters like Dora the Explorer, who has a map and a backpack and goes on adventures, becomes just another hispanic domestic when her likeness is licensed--the toys are all plastic kitchens and hairdo sets. Since when does Dora cook or style her hair?
As for the DPs specifically, the profs (whose names are Sharon Lamb and Lyn Mikel Brown) pointed out that the princesses have no mothers (true! Belle, Cinderella, Jasmine, Pocahontas, Ariel--where are the moms? Sleeping Beauty has a mom with no name. Only Mulan has a mom with a name.) or female friends. Women in Disney movies are only powerful if they are evil or sex themselves up or use magic. Lamb and Brown showedlots of slides, including one of Disney Princess Pez dispensers--the only Pez in history to have a bust instead of just a head. Can we get the Pez without the boobs, please?
But the writers don't advocate banning the DPs. (Phew!) They say it's OK to have them in the house; we just have to talk about it. I should be pointing out to Summer that the DPs are not like any real girls we know--girls with moms and girl friends. Girls who sing in the choir like Shaina. Girls who join the Peace Corps like Julia. Girls who dive off ships and study lobsters in a lab like Kerry, or who sailed an icebreaker to Antarctica like Alissa. Girls who climbed Mt. Monadnock when they were only four years old, like Summer. Let the Disney Princesses in, but let Summer know that there are a lot more ways to be a girl. The problem is not the Disney Princesses. The problem is the lack of any other image in the popular culture.
Well, there is another image, and it is the slut. Bratz dolls are Barbie's big competition these days, and they make blonde, big-breasted, high-heeled Barbie look like Mother Teresa. They dress like hookers and though they are more multi-cultural than Barbie, they will not be allowed in this house. Lamb and Brown say the same thing about Bratz that they did about the DPs--let her have the Bratz lunch box, but talk about how girls don't really look like that. Sorry. Just looking at a picture of a Bratz doll online makes me nervous that I'm going to be caught in an Internet child porn sting. There will be no Bratz here, oh no no no.
Here are a couple of sites to check out if you are concerned about the way corporate America is trying to turn your daughter into a shopping-crazed bimbo--or, for that matter, your son into a violent misogynist: Campaign for a Commerical Free Childhood and Common Sense Media.
Now if you'll excuse me, I have to go book my tickets to Orlando.